One viral TikTok video can have strange and unintended ripple effects across our market. This white paper pulls beverage trends directly from TikTok, Instagram, Google searches and others. It is designed for marketing managers seeking to harness the power of social media to leverage emerging beverage trends in their campaigns.

Granularity empowers retailers and brands to stay ahead of viral trends with an AI platform that predicts social media and search trends. Findings in the white paper are pulled from various beverage categories in the AI trends platform.

• Soda Category - There’s a 253% increase in searches from August 2023 to April 2024 for prebiotic sodas.
• Cocktail Category - While the Espresso Martini continues to dominate, the Carajillo is emerging as another strong beverage trend.
• Fermented Category - Water kefir is gaining popularity. It’s a fermented drink made from water, sugar, and kefir grains. It’s known for its probiotic content and potential gut health benefits .
• And more micro trends in beverages across alcohol, cocktails, sodas and fermented drinks

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Take control of your beverage marketing strategy with the insights you'll gain from the "Granularity 2024 Beverage Trends" white paper.