At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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Valentine's Day trends to watch in 2025

Valentine’s Day trends are evolving beyond the traditional roses and chocolates, embracing new ways to celebrate love, friendship, and self-expression. From dreamy fashion aesthetics to personalized gifts and sweet treats, these trends are shaping how people connect during this love-filled holiday. Whether it's the vintage-inspired charm of the Coquette Aesthetic, cuddly Squishmallows, or Galentine's Day celebrations, there’s something for everyone to embrace. As social media buzzes with ideas, brands and individuals alike are finding creative ways to make Valentine's Day more meaningful, memorable, and fun. Let’s dive into the top trends that will define Valentine’s celebrations this year!

Madeline Wickett

Business Analyst

20 Candy Trends for 2025

Candy trends are constantly evolving, bringing new flavours, textures, and innovations to satisfy every sweet tooth. From nostalgic favourites reimagined with modern twists to bold, adventurous creations, today’s candy scene is as dynamic as ever. In this blog, we’ll dive into the latest candy trends shaping the confectionery world, exploring what makes them stand out and why they’re capturing the hearts of candy lovers everywhere. Whether you’re a lifelong candy enthusiast or simply curious about the sweet side of life, this guide will take you on a flavourful journey through the trends that are transforming the way we enjoy our treats.

Madeline Wickett

Business Analyst

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