At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

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We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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Visit our blog to get real examples of how our platform can help you grow your business or book a demo to see it in action.

Oct 15, 2024

What is Candy Salad? Why is it a viral trend?

Candy Salad has taken the confectionary candy category by storm, capturing social media feeds, search engines, and fans alike. The essence of Candy Salad lies in gathering an assortment of colourful treats into a shared bowl—a playful twist on the traditional salad but with a sugary edge. From family gatherings to fun competitions and friendly social events, creators worldwide showcase their unique spins on the trend, often accompanied by hashtags like #candysalad, #gummybear, and #funny, inviting participants to join in on the fun and spread the trend further.

Shamila Shalehin

Marketing Analyst

Oct 15, 2024

A Comprehensive Guide to Category Management: Driving Efficiency and Profitability

Discover the transformative power of category management in our comprehensive guide, designed to help procurement and merchandising professionals drive efficiency and profitability. This blog dives deep into the fundamentals of category management, to the latest AI-driven tools like Trendsdecoder that forecast market trends.