At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

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We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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Retail-Ready: Bakery Trends to Watch in 2025

As consumer tastes continue to evolve, bakeries are stepping up with bold flavours, health-conscious options, and convenience-driven innovations. From the tropical rise of mango-infused desserts to the growing demand for keto-friendly bagels and savoury twists like jalapeño cheddar sourdough, 2025 is shaping up to be a year of dynamic experimentation. Social media trends, functional ingredients, and lifestyle shifts are driving what shoppers look for in their baked goods—and merchandisers who act fast can turn these trends into real sales. Let’s dive into the standout bakery trends making waves this year and how to make them work in-store.

Madeline Wickett

Business Analyst

Salad Trends to Know for 2025

Salads are no longer just side dishes—they’re the stars of the plate, fueled by bold flavours, vibrant textures, and a massive online following. From TikTok-famous creations to underrated leafy greens making a comeback, the salad space is evolving fast and in fascinating ways. Whether you’re a health-conscious foodie, an adventurous cook, or someone just looking for an easy, feel-good meal, today’s salad trends have something to offer. In this blog, we’re diving into the buzziest bowls of the moment—from the satisfying crunch of crispy rice salad to the cool refreshment of cucumber salad. Let’s explore what’s driving their popularity, the microtrends gaining traction, and why these salads are more than just a trend—they’re a lifestyle.

Madeline Wickett

Business Analyst

A Retailers Guide to Summer Food Trends 2025

As temperatures rise, so does the appetite for fresh, fun, and flavourful summer food. In 2025, summer food trends are being shaped by global flavours, vibrant ingredients, and social media-fueled creativity. From tropical fruits and matcha drinks to sizzling Japanese BBQ and ceviche, consumers are embracing seasonal dishes that feel both refreshing and indulgent. Social media continues to influence what ends up on plates, with recipe hacks, solo dining adventures, and visually appealing meals leading the way. Whether it's globally inspired street food or cooling beverages, this year’s summer food trends reflect a craving for variety, simplicity, and shareability.

Shamila Shalehin

Marketing Analyst

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