At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

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We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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A Retailers Guide to Summer Food Trends 2025

As temperatures rise, so does the appetite for fresh, fun, and flavourful summer food. In 2025, summer food trends are being shaped by global flavours, vibrant ingredients, and social media-fueled creativity. From tropical fruits and matcha drinks to sizzling Japanese BBQ and ceviche, consumers are embracing seasonal dishes that feel both refreshing and indulgent. Social media continues to influence what ends up on plates, with recipe hacks, solo dining adventures, and visually appealing meals leading the way. Whether it's globally inspired street food or cooling beverages, this year’s summer food trends reflect a craving for variety, simplicity, and shareability.

Shamila Shalehin

Marketing Analyst

Mother's Day Trends to Watch for in 2025

As Mother’s Day approaches this year, consumers are looking beyond traditional gifts, embracing trends that combine wellness, convenience, and indulgence. From high-end teas and artisanal baked goods to innovative kitchen essentials, this year’s gift ideas reflect a shift toward thoughtful, experience-driven gifts that enhance daily life. Discover the top Mother’s Day trends for 2025 and how retailers and brands can leverage these insights to make the occasion extra special.

Shamila Shalehin

Marketing Analyst

What is Social Media Food Marketing

Social media food marketing combines creativity with strategic insight, offering retailers a powerful tool to enhance their visibility and engage directly with consumers. By selecting the right social media platforms and staying attuned to the latest food trends, brands can effectively showcase their products and build a loyal community. The integration of AI technologies provides personalized content and recommendations, further refining marketing efforts. This exploration into social media food marketing unveils the tactics that help brands thrive in a digital-first consumer landscape.

Madeline Wickett

Business Analyst

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