At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

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We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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What's Fuelling Pain Relief Trends in 2025

The pain relief market is evolving fast—driven by rising demand for topical, natural, and tech-driven solutions. Consumers are searching for personalized products, engaging with pain content on social media, and embracing alternatives beyond traditional pills. In this blog, we explore key 2025 trends that retailers and marketers need to know, from search insights to social media buzz and emerging innovations shaping the future of pain management.

Madeline Wickett

Business Analyst

Exploring Skincare Trends for Fall 2025

The skincare industry is undergoing a dynamic transformation, driven by shifting consumer priorities, technological innovation, and the rise of new content platforms. Shoppers are no longer swayed by brand names alone as they demand transparency, personalization, and clinically backed results. From viral TikTok skincare trends and ASMR content to genomic skincare and AI-powered analysis, the modern skincare landscape is both diverse and rapidly evolving. Here's a deep dive into the key skincare trends to watch for in fall 2025.

Shamila Shalehin

Marketing Analyst

Retail-Ready: Bakery Trends to Watch in 2025

As consumer tastes continue to evolve, bakeries are stepping up with bold flavours, health-conscious options, and convenience-driven innovations. From the tropical rise of mango-infused desserts to the growing demand for keto-friendly bagels and savoury twists like jalapeño cheddar sourdough, 2025 is shaping up to be a year of dynamic experimentation. Social media trends, functional ingredients, and lifestyle shifts are driving what shoppers look for in their baked goods—and merchandisers who act fast can turn these trends into real sales. Let’s dive into the standout bakery trends making waves this year and how to make them work in-store.

Madeline Wickett

Business Analyst

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