At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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25 Food Trends for 2025

As we approach 2025, the food landscape is already showing signs of exciting new trends that are set to define the upcoming year. From baked goods and fresh produce to trending snacks and food-related activities, food trends are rapidly evolving. Here’s a curated list of the top 25 food trends that are shaping the way we eat and experience food.

Shamila Shalehin

Marketing Analyst

TikTok business account vs personal - which is better?

TikTok has emerged as a powerful platform for both individuals and businesses, offering unique opportunities to connect with a global audience through creative and engaging content. One of the first decisions you'll need to make when joining is choosing between a TikTok business account vs personal. Each type of account comes with its own set of features tailored to different users' needs.

Shamila Shalehin

Marketing Analyst

Functional Beverages Trend: key insights for Retailers and Grocery Marketers

Whether you're in the c-store or grocery industry, you know your customers are looking for functional beverages trends. You need to understand what is growing in functional beverages, why they've become a trend, and how you need to adjust your beverage assortment.

Madeline Wickett

Business Analyst

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