At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

Get real trend examples

Visit our blog to get real examples of how our platform can help you grow your business or book a demo to see it in action.

Exploring Plant Based Milk Trends

Plant-based milk trends are on the rise as more consumers shift away from dairy in favor of healthier, more sustainable alternatives. Whether it’s oat, almond, soy, or coconut milk, these dairy-free options cater to a growing audience that prioritizes health consciousness and environmental impact. With concerns about lactose intolerance, cholesterol, and the carbon footprint of traditional dairy farming, plant-based milk offers a solution that aligns with modern dietary preferences. As the demand for sustainability-driven products continues to grow, brands are innovating with new formulations and flavours to meet the evolving needs of consumers.

Madeline Wickett

Business Analyst

9 ways to improve Retail Business Intelligence in 2025

We've talked to 110+ retailers in the space, and they've highlighted that retail business intelligence is a necessity. Retail Business Intelligence (BI) enables businesses to use more of their internal data - in combination with external data. But what is Retail BI, why is it essential, and what challenges should you be aware of?

Shamila Shalehin

Marketing Analyst

Stop chasing the market. Start leading it.