At Granularity, data is our passion.

We are a team of data scientists, engineers, and business professionals who are passionate about data and its ability to transform businesses. We specialize in social media and search engine data and have built a platform that leverages AI to predict trends from this data.

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We can't imagine a future where retailers aren't using data to drive decisions.

We believe in an innovative, collaborative future where retail marketing and merchandising teams are using data to drive decisions. We believe that data can transform businesses and that our platform can help retailers make better decisions and drive growth.

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Mother's Day Trends to Watch for in 2025

As Mother’s Day approaches this year, consumers are looking beyond traditional gifts, embracing trends that combine wellness, convenience, and indulgence. From high-end teas and artisanal baked goods to innovative kitchen essentials, this year’s gift ideas reflect a shift toward thoughtful, experience-driven gifts that enhance daily life. Discover the top Mother’s Day trends for 2025 and how retailers and brands can leverage these insights to make the occasion extra special.

Shamila Shalehin

Marketing Analyst

What is Social Media Food Marketing

Social media food marketing combines creativity with strategic insight, offering retailers a powerful tool to enhance their visibility and engage directly with consumers. By selecting the right social media platforms and staying attuned to the latest food trends, brands can effectively showcase their products and build a loyal community. The integration of AI technologies provides personalized content and recommendations, further refining marketing efforts. This exploration into social media food marketing unveils the tactics that help brands thrive in a digital-first consumer landscape.

Madeline Wickett

Business Analyst

15 Healthy Foods Trends Shaping the Way We Eat in 2025

As we step into 2025, the way we approach food continues to evolve, with a growing focus on health, sustainability, and affordability. From high-protein meals to budget-friendly recipes, consumers are prioritizing food choices that align with their wellness goals and lifestyles. The rise of DIY sauces, vegan alternatives, and innovative meal prep solutions highlights a shift toward personalization and mindful eating. Whether it's exploring plant-based options like trumpet mushrooms or finding new ways to enjoy comfort foods without compromising nutrition, these trends are shaping the future of healthy eating. Dive into the top 15 healthy food trends for 2025 and discover how they’re impacting kitchens and menus.

Shamila Shalehin

Marketing Analyst

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