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Data compiled by Granularity, a trend forecasting service that uses AI to predict future demand, supports the theory that the expansion of the Halloween season isn't simply a hunch...
Another Canadian startup success in the AI space is Granularity, which uses data science and machine learning for demand forecasting in supply chains. Their tools monitor open-source platforms such as social media and search engines to provide market insights to retailers.
Granularity, in collaboration with Dr. Umair Rehman, is spearheading a new era of trend analysis.
Things our customers say
“There's nowhere else to get the insights we've gotten from Granularity. It's integral to our product planning cycle.”
“Before we worked with Granularity, we didn't know if a product's drop in sales happened because of something we did or a wider trend. Now we've got a much better idea.”
“I was previously looking at Tiktok on the floor of the retail store. I was asking employees to do the same. We were playing catchup on trends. Granularity's gotten us ahead of the game.”
“Product innovation before was not data-based, at least with our company. Now we're making decisions off data we could only imagine having before.”
“It was hard to let go of our old way of doing things, but Granularity's made it easy. We're making better decisions and we're doing it faster.”
“I used to have to try and explain why we under or over-ordered a product. Now I can just show the data.”
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