Trying to find meaningful trends?

Follow our blog where we decode trends using AI and post updates on trends in food, fashion, and marketing tech.

Exploring Skincare Trends for Fall 2025

The skincare industry is undergoing a dynamic transformation, driven by shifting consumer priorities, technological innovation, and the rise of new content platforms. Shoppers are no longer swayed by brand names alone as they demand transparency, personalization, and clinically backed results. From viral TikTok skincare trends and ASMR content to genomic skincare and AI-powered analysis, the modern skincare landscape is both diverse and rapidly evolving. Here's a deep dive into the key skincare trends to watch for in fall 2025.

Shamila Shalehin

Marketing Analyst

Retail-Ready: Bakery Trends to Watch in 2025

As consumer tastes continue to evolve, bakeries are stepping up with bold flavours, health-conscious options, and convenience-driven innovations. From the tropical rise of mango-infused desserts to the growing demand for keto-friendly bagels and savoury twists like jalapeño cheddar sourdough, 2025 is shaping up to be a year of dynamic experimentation. Social media trends, functional ingredients, and lifestyle shifts are driving what shoppers look for in their baked goods—and merchandisers who act fast can turn these trends into real sales. Let’s dive into the standout bakery trends making waves this year and how to make them work in-store.

Madeline Wickett

Business Analyst

Salad Trends to Know for 2025

Salads are no longer just side dishes—they’re the stars of the plate, fueled by bold flavours, vibrant textures, and a massive online following. From TikTok-famous creations to underrated leafy greens making a comeback, the salad space is evolving fast and in fascinating ways. Whether you’re a health-conscious foodie, an adventurous cook, or someone just looking for an easy, feel-good meal, today’s salad trends have something to offer. In this blog, we’re diving into the buzziest bowls of the moment—from the satisfying crunch of crispy rice salad to the cool refreshment of cucumber salad. Let’s explore what’s driving their popularity, the microtrends gaining traction, and why these salads are more than just a trend—they’re a lifestyle.

Madeline Wickett

Business Analyst

A Retailers Guide to Summer Food Trends 2025

As temperatures rise, so does the appetite for fresh, fun, and flavourful summer food. In 2025, summer food trends are being shaped by global flavours, vibrant ingredients, and social media-fueled creativity. From tropical fruits and matcha drinks to sizzling Japanese BBQ and ceviche, consumers are embracing seasonal dishes that feel both refreshing and indulgent. Social media continues to influence what ends up on plates, with recipe hacks, solo dining adventures, and visually appealing meals leading the way. Whether it's globally inspired street food or cooling beverages, this year’s summer food trends reflect a craving for variety, simplicity, and shareability.

Shamila Shalehin

Marketing Analyst

Mother's Day Trends to Watch for in 2025

As Mother’s Day approaches this year, consumers are looking beyond traditional gifts, embracing trends that combine wellness, convenience, and indulgence. From high-end teas and artisanal baked goods to innovative kitchen essentials, this year’s gift ideas reflect a shift toward thoughtful, experience-driven gifts that enhance daily life. Discover the top Mother’s Day trends for 2025 and how retailers and brands can leverage these insights to make the occasion extra special.

Shamila Shalehin

Marketing Analyst

What is Social Media Food Marketing

Social media food marketing combines creativity with strategic insight, offering retailers a powerful tool to enhance their visibility and engage directly with consumers. By selecting the right social media platforms and staying attuned to the latest food trends, brands can effectively showcase their products and build a loyal community. The integration of AI technologies provides personalized content and recommendations, further refining marketing efforts. This exploration into social media food marketing unveils the tactics that help brands thrive in a digital-first consumer landscape.

Madeline Wickett

Business Analyst