Top 10 Snacking Trends for 2025

As we approach 2025, snack trends are evolving in exciting ways, driven by bold flavours, creative formats, and a growing focus on health and sustainability. Social media platforms are buzzing with snack trends for 2025, from visually captivating options like the “snackle box” to spicy sensations like wasabi nuts. Consumers seek snacks that are both satisfying and shareable. Health-conscious choices are also gaining traction, with options like almond flour crackers and dairy-free alternatives appealing to those mindful of their dietary needs. Here’s a deep dive into the top 10 snack trends in 2025 capturing consumer interest and reshaping the snacking industry in the new year.

Shamila Shalehin

Marketing Analyst

What is Candy Salad? Why is it a viral trend?

Candy Salad has taken the confectionary candy category by storm, capturing social media feeds, search engines, and fans alike. The essence of Candy Salad lies in gathering an assortment of colourful treats into a shared bowl—a playful twist on the traditional salad but with a sugary edge. From family gatherings to fun competitions and friendly social events, creators worldwide showcase their unique spins on the trend, often accompanied by hashtags like #candysalad, #gummybear, and #funny, inviting participants to join in on the fun and spread the trend further.

Shamila Shalehin

Marketing Analyst

A Comprehensive Guide to Category Management: Driving Efficiency and Profitability

Discover the transformative power of category management in our comprehensive guide, designed to help procurement and merchandising professionals drive efficiency and profitability. This blog dives deep into the fundamentals of category management, to the latest AI-driven tools like Trendsdecoder that forecast market trends.

Diana Marcovici

Marketing Consultant

5 Halloween Trends for 2024

As Halloween 2024 approaches, a new wave of Halloween trends is captivating audiences, bringing fresh excitement and creativity to this year's festivities. This season, a blend of innovation and nostalgia defines the trends, from eerie-themed dishes to the revival of beloved characters, making Halloween celebrations more engaging than ever. Here’s a curated list of the top 5 Halloween trends that are shaping the way consumers celebrate, offering unique opportunities to connect with customers and enhance the festive shopping experience this season.

Shamila Shalehin

Marketing Analyst

25 Food Trends for 2025

As we approach 2025, the food landscape is already showing signs of exciting new trends that are set to define the upcoming year. From baked goods and fresh produce to trending snacks and food-related activities, food trends are rapidly evolving. Here’s a curated list of the top 25 food trends that are shaping the way we eat and experience food.

Shamila Shalehin

Marketing Analyst