TikTok business account vs personal - which is better?

TikTok has emerged as a powerful platform for both individuals and businesses, offering unique opportunities to connect with a global audience through creative and engaging content. One of the first decisions you'll need to make when joining is choosing between a TikTok business account vs personal. Each type of account comes with its own set of features tailored to different users' needs.

Shamila Shalehin

Marketing Analyst

Functional Beverages Trend: key insights for Retailers and Grocery Marketers

Whether you're in the c-store or grocery industry, you know your customers are looking for functional beverages trends. You need to understand what is growing in functional beverages, why they've become a trend, and how you need to adjust your beverage assortment.

Madeline Wickett

Business Analyst

Creative Strategist - What it is and why you may need it

Discover the essential role of creative strategists in modern marketing. Learn how these professionals blend creativity with strategic insight to drive brand success and connect with audiences. Dive into the skills, responsibilities, and impact of creative strategists in shaping compelling marketing campaigns.

Diana Marcovici

Marketing Consultant

5 Crazy TikTok Food Trends of 2024

Tanghulu, mukbang, dump and bake - these aren't made up words. These are the latest tiktok food trends. And if you are having a hard time keeping up with tiktok food trends, you found the right blog. We use AI to process thousands of tiktok food videos and identify the new crazy trends.

Madeline Wickett

Business Analyst

Social Listening vs Social Monitoring - is there a difference?

Is it possible to see a trend before it happens? Yes. You can start to see signs of a trend as it starts to pick up. How? By using social listening to identify nuggets of growing conversations as they arise. Social listening scans our consumer market to understand what’s important to them and why. Is this different than social monitoring? Yes. Social monitoring is about risk management. Making sure we are actively responding to conversations about our brand and brand perception.

Madeline Wickett

Business Analyst

Unleashing Mother's Day Gift Trends for Irresistible Campaigns

Dive into our latest article, "Surfing the Social Wave: Unleashing Mother's Day Gift Trends for Irresistible Campaigns," to discover why staying attuned to social media trends is crucial for marketers this Mother's Day. Learn how to tap into popular gift trends, craft authentic connections, and leverage AI-powered tools like Trendsdecoder to elevate your campaigns and resonate with your audience.

Diana Marcovici

Marketing Consultant