Top Emerging Digital Marketing Trends for 2024 and Beyond

As we move into 2025, the digital marketing landscape is brimming with new possibilities. What we see as the future - 10 times more than what is currently happening. Faster responses. More personalization. And quicker turnaround times.

Diana Marcovici

Marketing Consultant

5 Halloween Trends for 2024

As Halloween 2024 approaches, a new wave of Halloween trends is captivating audiences, bringing fresh excitement and creativity to this year's festivities. This season, a blend of innovation and nostalgia defines the trends, from eerie-themed dishes to the revival of beloved characters, making Halloween celebrations more engaging than ever. Here’s a curated list of the top 5 Halloween trends that are shaping the way consumers celebrate, offering unique opportunities to connect with customers and enhance the festive shopping experience this season.

Shamila Shalehin

Marketing Analyst

25 Food Trends for 2025

As we approach 2025, the food landscape is already showing signs of exciting new trends that are set to define the upcoming year. From baked goods and fresh produce to trending snacks and food-related activities, food trends are rapidly evolving. Here’s a curated list of the top 25 food trends that are shaping the way we eat and experience food.

Shamila Shalehin

Marketing Analyst

TikTok business account vs personal - which is better?

TikTok has emerged as a powerful platform for both individuals and businesses, offering unique opportunities to connect with a global audience through creative and engaging content. One of the first decisions you'll need to make when joining is choosing between a TikTok business account vs personal. Each type of account comes with its own set of features tailored to different users' needs.

Shamila Shalehin

Marketing Analyst

Functional Beverages Trend: key insights for Retailers and Grocery Marketers

Whether you're in the c-store or grocery industry, you know your customers are looking for functional beverages trends. You need to understand what is growing in functional beverages, why they've become a trend, and how you need to adjust your beverage assortment.

Madeline Wickett

Business Analyst

Creative Strategist - What it is and why you may need it

Discover the essential role of creative strategists in modern marketing. Learn how these professionals blend creativity with strategic insight to drive brand success and connect with audiences. Dive into the skills, responsibilities, and impact of creative strategists in shaping compelling marketing campaigns.

Diana Marcovici

Marketing Consultant