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Valentine's Day trends to watch in 2025

Valentine’s Day trends are evolving beyond the traditional roses and chocolates, embracing new ways to celebrate love, friendship, and self-expression. From dreamy fashion aesthetics to personalized gifts and sweet treats, these trends are shaping how people connect during this love-filled holiday. Whether it's the vintage-inspired charm of the Coquette Aesthetic, cuddly Squishmallows, or Galentine's Day celebrations, there’s something for everyone to embrace. As social media buzzes with ideas, brands and individuals alike are finding creative ways to make Valentine's Day more meaningful, memorable, and fun. Let’s dive into the top trends that will define Valentine’s celebrations this year!

Madeline Wickett

Business Analyst

20 Candy Trends for 2025

Candy trends are constantly evolving, bringing new flavours, textures, and innovations to satisfy every sweet tooth. From nostalgic favourites reimagined with modern twists to bold, adventurous creations, today’s candy scene is as dynamic as ever. In this blog, we’ll dive into the latest candy trends shaping the confectionery world, exploring what makes them stand out and why they’re capturing the hearts of candy lovers everywhere. Whether you’re a lifelong candy enthusiast or simply curious about the sweet side of life, this guide will take you on a flavourful journey through the trends that are transforming the way we enjoy our treats.

Madeline Wickett

Business Analyst

8 Gen Z Trends You Need to Know for 2025

As we head into 2025, Gen Z continues to redefine the cultural landscape with their unique values, habits, and priorities. Born between 1997 and 2012, this generation is technologically native, socially conscious, and eager to challenge the status quo. Understanding their trends isn’t just insightful, it’s essential for businesses, creators, and leaders aiming to connect with this influential group. Here’s a closer look at the top eight Gen Z trends shaping the future.

Shamila Shalehin

Marketing Analyst

Your guide to 10 most important social media trends for 2025

Social media platforms are increasingly becoming all-in-one hubs, exemplifying the latest social media trend of blending entertainment, communication, and marketing into a single space. From TikTok’s tailored content feeds to Instagram’s shoppable posts and Facebook’s integrated marketplaces, these platforms are reshaping how users interact, discover, and shop online.

Madeline Wickett

Business Analyst

Top 3 Holiday Food Trends for 2024

Discover the top 2025 holiday trends shaping the season! From Christmas baklava and festive charcuterie boards to Italian Christmas cookies, explore trending recipes, DIY ideas, and insights powered by Granularity’s AI. Stay ahead with actionable tips for your holiday marketing strategy.

Robb Fournier

CTO