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Follow our blog where we decode trends using AI and post updates on trends in food, fashion, and marketing tech.

Mother's Day Trends to Watch for in 2025

As Mother’s Day approaches this year, consumers are looking beyond traditional gifts, embracing trends that combine wellness, convenience, and indulgence. From high-end teas and artisanal baked goods to innovative kitchen essentials, this year’s gift ideas reflect a shift toward thoughtful, experience-driven gifts that enhance daily life. Discover the top Mother’s Day trends for 2025 and how retailers and brands can leverage these insights to make the occasion extra special.

Shamila Shalehin

Marketing Analyst

What is Social Media Food Marketing

Social media food marketing combines creativity with strategic insight, offering retailers a powerful tool to enhance their visibility and engage directly with consumers. By selecting the right social media platforms and staying attuned to the latest food trends, brands can effectively showcase their products and build a loyal community. The integration of AI technologies provides personalized content and recommendations, further refining marketing efforts. This exploration into social media food marketing unveils the tactics that help brands thrive in a digital-first consumer landscape.

Madeline Wickett

Business Analyst

15 Healthy Foods Trends Shaping the Way We Eat in 2025

As we step into 2025, the way we approach food continues to evolve, with a growing focus on health, sustainability, and affordability. From high-protein meals to budget-friendly recipes, consumers are prioritizing food choices that align with their wellness goals and lifestyles. The rise of DIY sauces, vegan alternatives, and innovative meal prep solutions highlights a shift toward personalization and mindful eating. Whether it's exploring plant-based options like trumpet mushrooms or finding new ways to enjoy comfort foods without compromising nutrition, these trends are shaping the future of healthy eating. Dive into the top 15 healthy food trends for 2025 and discover how they’re impacting kitchens and menus.

Shamila Shalehin

Marketing Analyst

Exploring Plant Based Milk Trends

Plant-based milk trends are on the rise as more consumers shift away from dairy in favor of healthier, more sustainable alternatives. Whether it’s oat, almond, soy, or coconut milk, these dairy-free options cater to a growing audience that prioritizes health consciousness and environmental impact. With concerns about lactose intolerance, cholesterol, and the carbon footprint of traditional dairy farming, plant-based milk offers a solution that aligns with modern dietary preferences. As the demand for sustainability-driven products continues to grow, brands are innovating with new formulations and flavours to meet the evolving needs of consumers.

Madeline Wickett

Business Analyst

9 ways to improve Retail Business Intelligence in 2025

We've talked to 110+ retailers in the space, and they've highlighted that retail business intelligence is a necessity. Retail Business Intelligence (BI) enables businesses to use more of their internal data - in combination with external data. But what is Retail BI, why is it essential, and what challenges should you be aware of?

Shamila Shalehin

Marketing Analyst