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10 Social Media Trends You Need To Know For 2025

Social media platforms are increasingly becoming all-in-one hubs, exemplifying the latest social media trend of blending entertainment, communication, and marketing into a single space. From TikTok’s tailored content feeds to Instagram’s shoppable posts and Facebook’s integrated marketplaces, these platforms are reshaping how users interact, discover, and shop online. They cater to both personal creativity and business needs, making it easier than ever for brands to connect with their audiences in meaningful ways. This social media trend highlights the growing demand for multifunctionality, where platforms not only entertain but also serve as key tools for engagement, community building, and commerce. Dive into this blog to learn how social media trends are evolving and why they’re indispensable in today’s digital age.

Madeline Wickett

Business Analyst

Top 3 Holiday Food Trends for 2024

Discover the top 2025 holiday trends shaping the season! From Christmas baklava and festive charcuterie boards to Italian Christmas cookies, explore trending recipes, DIY ideas, and insights powered by Granularity’s AI. Stay ahead with actionable tips for your holiday marketing strategy.

Robb Fournier

CTO

What is Sam Adams' Utopia?

Sam Adams Utopia is a testament to brewing innovation, blending multiple beer batches for their unique characteristics and aging them in various barrels, like whiskey and port casks. With a 28% alcohol content, Utopia matures up to 30 years, developing a complex flavour reminiscent of fine spirits. Each sip is a luxurious dive into aged beer artistry. As Utopia continues to push brewing boundaries, it not only preserves its celebrated legacy but also shapes future craft beer trends.

Madeline Wickett

Business Analyst

Top 12 Snacking Trends for 2025

As we approach 2025, snack trends are evolving in exciting ways, driven by bold flavours, creative formats, and a growing focus on health and sustainability. Social media platforms are buzzing with snack trends for 2025, from visually captivating options like the “snackle box” to spicy sensations like wasabi nuts. Consumers seek snacks that are both satisfying and shareable. Health-conscious choices are also gaining traction, with options like almond flour crackers and dairy-free alternatives appealing to those mindful of their dietary needs. Here’s a deep dive into the top 12 snack trends in 2025 capturing consumer interest and reshaping the snacking industry in the new year.

Shamila Shalehin

Marketing Analyst

What is Candy Salad? Why is it a viral trend?

Candy Salad has taken the confectionary candy category by storm, capturing social media feeds, search engines, and fans alike. The essence of Candy Salad lies in gathering an assortment of colourful treats into a shared bowl—a playful twist on the traditional salad but with a sugary edge. From family gatherings to fun competitions and friendly social events, creators worldwide showcase their unique spins on the trend, often accompanied by hashtags like #candysalad, #gummybear, and #funny, inviting participants to join in on the fun and spread the trend further.

Shamila Shalehin

Marketing Analyst