Challenge
The marketing team faced significant challenges in keeping up with the fast-paced and ever-evolving landscape of social media, particularly on platforms like TikTok, Instagram, and YouTube. With an overwhelming volume of user-generated content being published every second, it became increasingly difficult to identify which trends were gaining momentum in real time. The lack of timely insights made it hard to create relevant and engaging content that aligned with what audiences were actually paying attention to. As a result, their campaigns often lagged behind the curve, causing them to miss key opportunities for visibility, engagement, and cultural relevance.
Solution
The marketing team strategically leveraged Granularity’s platform to uncover emerging conversations around baby-led weaning and gentle parenting—two topics gaining traction among modern families. By tapping into these rising trends, they were able to craft timely, relevant content that resonated deeply with young parents, ultimately boosting brand visibility and engagement within one of their key target demographics.
Results
64% increase in newsletter clicks on trend-driven content
45% increase in website traffic for the month compared to prior campaigns
Why Granularity?
Access to a wide range of data sources, including Instagram, YouTube, TikTok, and Google.
Ability to personalize topics and retrieve data across various subjects, ensuring campaigns stay relevant.
Integration of real-time insights with historical data, enabling smarter, faster decision-making.
Granularity cuts through the noise and eliminates endless scrolling by delivering the most relevant trends
“I love that I don’t have to jump between three or four different platforms to figure out what people are talking about. Having everything in one place, with trends already surfaced for me, makes it so much easier to focus on creating campaigns and content.” - digital marketing manager at national grocery retailer