Challenge
The merchandising team was tasked with selecting the right candy products to feature on innovation end caps and in high-traffic promotional displays. However, they faced challenges in confidently identifying which specific products would resonate most with consumers and drive engagement, making it difficult to align their in-store strategy with emerging preferences and seasonal demand.
Solution
The retailer tapped into Granularity’s trend intelligence platform to uncover emerging patterns within the candy category. Among the insights surfaced, the platform identified the freeze-dried candy trend early in its growth—well before it became mainstream. Recognizing the potential to drive excitement and stand out on shelves, the merchandising and marketing teams collaborated to build a campaign centered around freeze-dried Skittles. They strategically aligned end cap displays, signage, and in-store promotions to spotlight the product, capturing consumer curiosity and boosting foot traffic and sales in a highly competitive category.
Results
27% increase in average transaction value for customers adding trending products to their purchases
40% faster turnover rate for freeze-dried candy compared to other novelty snacks in the store
Why Granularity
Access to a wide range of data sources, including Instagram, YouTube, TikTok, and Google.
Ability to personalize topics and retrieve data across various subjects, ensuring campaigns stay relevant.
Integration of real-time insights with historical data, enabling smarter, faster decision-making.
Granularity cuts through the noise and eliminates endless scrolling by delivering the most relevant trends
“When it comes to identifying new products and trends, you're often relying on individuals attending trade shows, conducting research, or waiting for vendors to present something new. Granularity's AI is constantly scanning and telling us what products we need to know.” - senior category manager at global has and convenience retailer