Tanghulu, mukbang, dump and bake - these aren't made up words. These are the latest tiktok food trends. And if you are having a hard time keeping up with tiktok food trends, you found the right blog. We use AI to process thousands of tiktok food videos and identify the new crazy trends.
Tanghulu, mukbang, dump and bake - these aren't made up words. These are the latest tiktok food trends. And if you are having a hard time keeping up with tiktok food trends, you found the right blog. We use AI to process thousands of tiktok food videos and identify the new crazy trends.
Our analysis of Tiktok food trends highlights five crazy food trends that started on TikTok. From viral recipes to unexpected food combinations, these trends showcase TikTok’s significant influence on what we eat and enjoy. To understand more about how you can use these trends, check out our AI in Marketing blog!
Tanghulu is gaining popularity as a traditional Chinese sweet treat, captivating food enthusiasts everywhere. This tiktok food trend is a delightful snack that features fruit dipped in boiling sugar, which then hardens into a crunchy, glass-like shell. With the increasing demand for fresh fruit treats, TikTok has played a crucial role in popularizing Tanghulu, offering a deliciously sweet dessert option that satisfies cravings for both freshness and sweetness. Not only is this trend associated with fruits but it is also highlighted as a #snackideas trend.
Read our Mothers Day Gifts blog to learn how you can turn this tiktok food trend into a non-traditional bouquet.
A mukbang, originating from South Korea, is a tiktok food trend where individuals consume large quantities of food while engaging with viewers through a live stream or video. This phenomenon is celebrated for its entertainment appeal and for providing a sense of companionship to its audience. According to our platform's analysis, the average TikTok post related to mukbang garners an impressive 119,900 likes, underscoring its status as a sensational food trend. With such robust engagement, mukbang is poised to continue its rise in popularity on social media platforms.
Dump and bake meal recipes are a big tiktok food trend. Searches for Dump and Bake meals were up 134% over the last year, and are predicted to continue to stay steady.
The trend was flagged by our AI models that are continuously monitoring social media for signals of trends.
Dump and bake meal recipes on TikTok involve combining all ingredients in a single dish, then popping it in the oven to bake. From cheesy pasta bakes to savory chicken and vegetable casseroles, the possibilities are endless. With busy schedules becoming the norm for many people, dump and bake meals provide a convenient solution for those looking to whip up a tasty dinner without spending hours in the kitchen. Marketers can leverage this trend by producing visually appealing videos that highlight the convenience and versatility of dump and bake recipes. They work for plant-based on meat based meals, so you can curate them to your strategy.
With "Fresh" being a top keyword, the Green Goddess Salad tiktok food trend has truly delivered. This salad, which features a variety of crisp vegetables, is not only refreshing and light but also incredibly satisfying. Its popularity underscores a growing desire for dishes that are both healthful and flavourful, perfectly aligning with the current appetite for fresh, wholesome foods. Learn more about how you can identify these microtrends and respond to them by reading social listening vs social monitoring.
DIY and Homemade pizza have soared in popularity, especially on TikTok, where our platform has recorded a staggering 19.23x increase in searches for "homemade pizza." The appeal largely stems from the ability to tailor pizzas to personal tastes right at home. Not only is it cost-effective—allowing you to prepare several pizzas for the price of one delivered from a store—but making your own is generally healthier too. Additionally, crafting pizzas at home is fun and allows you to put your own twist on it such as turning it into pizza pockets!
To learn more about popular food trends, check out our blog on food trends that grocery stores need to know.
As TikTok continues to expand its influence, it has become a major force in shaping and inspiring food trends. You may be surprised to find that some of your favourite recipes or food concepts have gained popularity through this dynamic video platform. With its proven track record, TikTok is set to keep generating widespread trends, leaving us eager to see what tiktok food trends will come next! To understand more about trends, read our comprehensive guide to trend analysis to stay ahead of the curve.
Currently, TikTok is buzzing with trends like Mukbangs, Charcuterie Boards, Tanghulu, Green Goddess Salads, and DIY Pizza, each showcasing unique and engaging culinary ideas.
The Charcuterie Board trend, with its creative and personalized presentations, is gaining significant traction, amassing over 36.4 million views.
Use popular hashtags like #FoodTikTok, #FoodPlatter, #SnackIdeas, and #DIYPizza to increase the visibility of your food-related posts and engage with a wider audience.
Food trends often begin when a high-profile TikTok user shares an innovative recipe or food concept that captures the imagination of viewers, quickly spreading as others replicate or adapt it.
To keep up with the latest trends, use Granularity’s TrendsDecoder tool to detect TikTok food trends as they are rising.
One of the most followed cooking pages on TikTok, according to Business Insider, is "Tabitha Brown," known for vegan recipes, with over 50 million followers as of 2023.
Marketing AI tools like Trendsdecoder from Granularity can sift through vast data, identify keywords, and analyze sentiment, helping Marketing Leaders detect emerging patterns and anticipate trends. Sign up to stay ahead in understanding trends in fashion, food, and more.
