As we step into 2024, sneaker trends are shaping the fashion landscape with diverse and exciting styles. Trending sneakers like platform sneakers, slip-ons and statement soles are redefining footwear with their unique aesthetics. These styles highlight a year where comfort meets style in the world of sneaker trends.

Platform sneakers provide a chic elevation that adds a touch of sass and height, all while keeping the comfort consumers adore in their go-to sneakers. Platform sneakers from Addidas have seen a steady uptick in interest, growing by 66% from 2022 to 2023. In the past 6-months alone, the searches for Adidas Gazelle Bolds has increased by 417%.

Granularity will be closely monitoring platform sneakers, keep track of the evolving trends here.

Ugg sneakers are also growing, their style also emulating women’s platform shoes. The Ugg Sneakers have seen an 330% from its peak in October 2022 to its next peak in October 2023.

Chunky, gray dad shoes were once the pinnacle of sneaker trends, but now, vibrant and futuristic sneakers are dominating the scene. As sneaker trends evolve, the return of Gorpcore has made a significant impact, inspiring a shift towards hyper-sporty sneakers characterized by bold, pigmented colors. Additionally, sneaker trends are embracing elevated styles, with chic platform sneakers becoming a popular choice for those seeking a blend of comfort and fashion-forward design.

Retro style sneakers are defining current sneaker trends with their nostalgic appeal and timeless designs. ASICS is capitalizing on current sneaker trends by blending vintage styles with modern technology, appealing to a wide audience. This fusion of retro aesthetics and advanced features is a driving force behind the brand's growing popularity in the sneaker market. ASIC shoes have seen a growth of 215% in conversations.

There are always new trends coming up in season, like the recent stanley cup trend. Our objective is to keep up with these trends, whether in sneakers or other categories.

Footballcore is rapidly becoming a pivotal part of sneaker trends, a movement ignited by collaborations like the Grace Wales Bonner x Adidas trainer. Remy Farrel, in Who What Wear, highlights the immediate sell-out of their first drop, underlining the high demand and excitement surrounding these releases. This trend blends the world of football with fashion, creating sneakers that are not just about sport but also about making a style statement.

What is footballcore?

Footballcore is a fashion trend blending football aesthetics with streetwear, featuring athletic elements like jerseys and team colors in everyday apparel. 

Granularity will be closely monitoring Footballcore, keep track of the evolving trends here.

Another sneaker trend is the growth in tennis shoes. Their sleek style and simple wear makes them versatile for different occasions. Olukai tennis shoes saw a growth of 82% in consumer interest from 2022 to 2023.

The rise of slip-on shoes is making a significant impact on sneaker trends in 2024. While they might not fit the traditional mold of conventional sneakers, brands like Nike are innovating with styles such as Nike Calm mules. These slip-ons, blending convenience with style, are reshaping what we consider trending in the sneaker realm. Slip-ons blend convenience and style seamlessly, catering perfectly to the fast-paced lifestyle. They reflect the evolving preferences in the sneaker and footwear industry, where the demand for ease of wear combines with fashion-forward design, making them a relevant and stylish choice in the current sneaker trends.

In 2024, sustainable materials are becoming a key highlight in sneaker trends. As StyleCaster highlights eco-friendly shoes are not new, but they will continue to grow in range of colors and technologies.

This trend is not just limited to niche or luxury brands; mainstream sneaker manufacturers are also embracing sustainable options in their footwear lines. As this trend grows, more brands will introduce sustainable options, making eco-friendly sneakers a standard offering in the footwear industry.

Hiking-inspired sneakers are carving out a significant niche in current sneaker trends. ELLE Magazine highlights hiking shoes in sneakers trends as part of a resurgence with "gorp-core" or "quiet outdoors" aesthetics. As more people seek versatile footwear that can handle a variety of terrains while still looking stylish, hiking-inspired sneakers continue to rise as a standout choice in 2024's sneaker trends.

While we covered sneaker trends across the industry, we are dedicating a section here to dive into which of these trends are important on TikTok. For marketing managers exploring what content to focus on, here are the TikTok trends in sneakers that are important:

Granularity will be closely monitoring this data, keep track of the evolving trends here.

These trends will be quickly changing throughout the year, Granularity will be closely monitoring sneaker trends on TikTok.

The sneaker trends of 2024 are marked by a diverse range of styles, each catering to different tastes and lifestyles. Platform sneakers are making a statement with their chic elevation, blending height with comfort. Statement soles have emerged as a sneaker trend, adding a bold and unique touch to footwear. Footballcore brings the world of sports into everyday fashion. Slip-ons continue to rise in sneaker trends, offering ease and style.

We also wrote an article predicting trends, what will be trending in shorts for 2024?

Key trends include platform sneakers, statement soles, retro styles, Footballcore, women's tennis shoes, slip-ons, sustainable materials, and outdoor-inspired hiking sneakers.

Platform sneakers combine style with comfort, offering a chic elevation and sass. Their rise in popularity is evident from a significant increase in searches and consumer interest.

Footballcore merges football aesthetics with streetwear, featuring athletic elements in everyday fashion. It's marked by collaborations like Grace Wales Bonner X Adidas.

Eco-friendly materials are increasingly used by both niche and mainstream brands, reflecting a growing demand for sustainability in the sneaker industry.

Slip-ons offer a blend of convenience and style, catering to a fast-paced lifestyle. Brands like Nike are innovating with stylish and comfortable slip-on designs.

Hiking-inspired sneakers are gaining popularity for their versatility and style, fitting the "gorp-core" aesthetic and suitable for various terrains.

Notable trends on TikTok include Nike Alphafly 3, Adidas by Wales Bonner, and Salomon Sneakers, indicated by high engagement and interest.

Yes, retro style sneakers remain popular, with brands like ASICS blending vintage designs with modern technology, appealing to a wide audience.

Women's tennis shoes are prized for their sleek style and versatility, suitable for various occasions and reflecting a significant growth in consumer interest.

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AI tools like Trendsdecoder from Granularity sifts through vast data, identify keywords, and analyze sentiment, helping Marketing Leaders detect emerging patterns and anticipate trends. Sign up for a free trial today and stay ahead in understanding trends in sneakers, heels, boots and more.