As we approach 2025, snack trends are evolving in exciting ways, driven by bold flavours, creative formats, and a growing focus on health and sustainability. Social media platforms are buzzing with snack trends for 2025, from visually captivating options like the “snackle box” to spicy sensations like wasabi nuts, as consumers seek snacks that are both satisfying and shareable. Health-conscious choices are also gaining traction, with options like almond flour crackers and dairy-free alternatives appealing to those mindful of their dietary needs. Here’s a deep dive into the top 12 snack trends in 2025 capturing consumer interest and reshaping the snacking industry in the new year.
The specific Snack Trends category explores distinct snack phenomena that have captured social media attention, from creative presentations like the “snackle box” to bold flavours such as wasabi nuts. These targeted trends offer insights into consumer behaviour, highlighting the cultural and dietary shifts fueling today’s snacking preferences.
This trend presents a unique and visually appealing way to organize a variety of snacks, primarily candies in compartmentalized containers. Popular for travel or personal enjoyment, this trend is often shared with ASMR elements, enhancing the experience of methodically arranging and replenishing treats. TikTok posts related to snackle boxes receive an average of 64,450 likes and experience a boost of 0.47x over typical content, while YouTube shows even stronger engagement, with views boosted by 1.28x, translating to approximately 1,087,565 views per post. Additionally, the trend’s popularity extends to Google, with 33,100 searches, demonstrating its continued relevance and cross-platform appeal.
The "hot Cheeto popcorn" trend is gaining traction as a popular snack variation, appealing to those who enjoy a spicy twist on traditional popcorn. It has seen significant growth, with a 4-month increase of 68%, indicating a strong upward trajectory. Google searches total 27,210, further underscoring the trend's growing popularity and consumer curiosity. This trend’s appeal suggests that it may continue to capture attention as more snack enthusiasts look for innovative flavour combinations.
This trend creatively combines various sweets into colourful, themed displays, popular for events like parties and school activities. Interest remains high with 33,100 Google searches. This trend continues to appeal to those looking for fun, visually engaging candy presentations. For more on this trend, read our blog on What is Candy Salad? Why is it a viral trend?
The "Funyuns chips" trend highlights a growing enthusiasm for Hot Funyuns, fueled by social media engagement with hashtags like #hotfunyuns and #snackbreak. Acclaimed as a top snack choice on platforms like TikTok, this trend has seen a modest 4-month growth of 7%. With around 12,270 Google searches, Funyuns maintain a steady presence in snack discussions, appealing to fans of bold flavours and crunchy textures.
This trend caters to the growing demand for health-conscious snacks, offering a gluten-free, low-carb alternative to traditional crackers. Made from almond flour, these crackers provide a crunchy, satisfying snack option that aligns with various dietary preferences, including keto and paleo. It has seen a substantial surge with a 4-month growth rate of 115% and 22,790 Google searches, as it shifts toward healthier snacking choices.
The "wasabi nuts" trend is experiencing a tremendous surge, with a 4-month growth rate of 326%. This trend highlights the increasing popularity of spicy, bold-flavoured snacks among consumers. The trend’s appeal is evident, with approximately 10,010 Google searches. Wasabi nuts cater to those seeking an adventurous snack experience, combining the heat of wasabi with the satisfying crunch of nuts, making it a standout choice for spice enthusiasts.
This trend is experiencing a modest increase in interest, with a 4-month growth rate of 6% and 4,800 Google searches. Known for their light, flaky texture and versatility as a base for various toppings, Breton crackers remain a reliable choice among snack enthusiasts, especially those seeking a balanced, savoury option as it is often topped with different spreads.
"Big Chewy Nerds" is on the rise, with a 156% growth in interest over the past four months. This trend focuses on ASMR and candy-related content, particularly highlighting blue-coloured treats. These candies are featured in videos, appealing to viewers with their satisfying visuals and diverse flavours. The trend has generated approximately 27,420 Google searches, displaying significant interest and a growing online presence for this snack category.
“Valrhona’s Cocoa Powder” is a premium Dutch-processed cocoa powder with an intense, pure cocoa flavour. Made from 93% cocoa, it’s ideal for adding chocolate flavours to pastries, chocolates, and breads. The powder blends seamlessly into recipes, enhancing both taste and texture. This versatile product is designed for professional use, elevating culinary creations with its high-quality cocoa essence.
The general Snack Trends category sheds light on broader shifts in snacking, from the rise in plant-based options to the renewed interest in authentic global flavours. These trends underscore a move toward health-conscious choices and cultural exploration, with consumers increasingly seeking snacks that align with dietary preferences and deliver unique tastes.
The "dairy-free snacks" trend reflects a strong consumer shift toward plant-based, lactose-free options, emphasizing easy, health-conscious recipes. This trend has grown by 88% over the past four months, supported by around 10,290 Google searches. Social media posts highlight innovative dairy substitutes, often using hashtags related to veganism and lactose intolerance. TikTok posts received a slight boost of 0.08x, with 10,700 likes on average, indicating interest in dairy-free snacks.
This trend is seeing significant growth, with a 4-month increase of 182%, driven by social media content featuring authentic Italian treats like bruschetta, arancini, and taralli. This trend highlights the appeal of these snacks for their taste and convenience, catering to consumers seeking quick, flavorful options with a touch of authenticity. With approximately 22,590 Google searches, interest in Italian snacks is strong, as more people explore and share these classic flavours.
The "vegan snacks" trend emphasizes convenient, plant-based options with a focus on diversity for gut health, featuring innovative recipes like potato and sweet corn fritters. Interest remains high, with approximately 28,700 Google searches. This trend showcases the growing acceptance of vegan lifestyles, making it easier for consumers to incorporate nutritious, plant-based snacks into their daily diets.
Snack Trends 2025 highlights new and popular snacking options, from bold flavours like wasabi nuts to health-conscious choices like almond flour crackers, reflecting shifts in consumer tastes and lifestyles.
These trends show how consumer preferences are changing, especially toward health-focused and globally-inspired snacks, helping brands stay relevant and meet demand.
Social media influence, a focus on health, and a desire for unique flavours are fueling these trends, as consumers seek snacks that satisfy both taste and lifestyle needs.
Yes, health-focused options like dairy-free and vegan snacks are trending, appealing to consumers mindful of nutrition and dietary preferences.
Social media amplifies these trends by showcasing unique snacks, helping ideas like the “snackle box” go viral, and inspiring new snacking habits.
Some trends may fade, but those that address long-term consumer interests, like health and convenience, are likely to have a lasting impact on the snacking industry.
Many snack trends can be found in grocery stores or online, and some, like “snackle boxes,” are easy to create at home with popular snacks.
Global flavours, such as Italian snacks and vegan options, are influencing snack trends, bringing authentic tastes to consumers seeking variety and cultural inspiration.
