This holiday season stay on-top of the holiday trends hitting shelves near you. Every year brands release hundreds of holiday themed new products, but Granularity is here to help. Our AI analyzes thousands of social media posts and search results to highlight the trends that are peaking on Amazon and elsewhere. From ancient desserts making a modern comeback to DIY holiday food activities, here are the three top holiday trends you need to know this season.

This ancient Middle Eastern dessert is making a modern comeback. Why is it peaking from modest prior seasons to a massive interest this year? Starbuck's holiday snack lineup -- a menu that is long awaited every fall -- included Creamy Pistachio Baklava Cheesecake. The flaky filo pastry is a different take on the historic classic and has taken the internet by storm.

Based on data from Google, this past fall saw searches increase 900x over last year's high-water mark. Social media is also buzzing with trending posts from @turkuazkitchen and @bellabellastudios generating thousands of views only days after posting. Tis the season to try baklava!

A major DIY trend this holiday season are Christmas Tree charcuterie boards. A fun family activity, Christmas Tree charcuterie boards are fun twist on a classic and is widely embraced for its festive aesthetic and ease of preparation. Although some social media users have taken it to the extreme with decorations that put most charcuterie boards to shame.

Of course charcuterie boards are popular themselves, as snack plates and similar offerings was featured in our 25 Food Trends for 2025 blog post. A Christmas Tree charcuterie could be the new and festive addition left for Santa this year.

A festive favourite for years now, Italian Christmas cookies are not a new trend, but they've been increasing in popularity season over season since 2020. Recipes and ideas for specific types of cookies, like Cucciddati, Anginetti, and Ricotta Cheese Cookies have been featured on TikTok in recent months. Featured in blogs like the 78 best holiday cookies by Good Housekeeping and 25 Christmas bar recipes by Better Homes and Gardens, Italian Christmas cookies will yet again be on festive tables everywhere this season.

Italian Christmas cookies also follow the ongoing trend of Italian snacks gaining popularity in North America, as referenced in our Snacking Trends for 2025 blog.

This year’s holiday trends include Christmas baklava, Christmas tree charcuterie boards, and Italian Christmas cookies. Each reflects growing consumer interest in unique flavors and festive creativity.

We use AI to analyze thousands of social media posts, search trends, and e-commerce data to spotlight what’s trending, from snacks to holiday DIY activities.

Baklava gained popularity after Starbucks introduced a Creamy Pistachio Baklava Cheesecake. This Middle Eastern dessert is now a holiday favorite, with a 900x search increase on Google.

They’re a festive twist on classic snack boards, combining visual appeal with easy preparation. Perfect for holiday gatherings or as a fun family activity.

Italian Christmas cookies continue to grow in popularity due to their nostalgic charm and the broader trend of Italian snacks gaining attention in North America.

Absolutely! Many trends, like Christmas tree charcuterie boards and Italian Christmas cookies, include DIY options that are simple to recreate with readily available ingredients.

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Try making Christmas baklava, designing a Christmas tree charcuterie board, or baking Italian cookies for your holiday gatherings to impress guests with trending treats.

Absolutely! Highlighting popular items like baklava or Italian cookies can attract trend-savvy shoppers to your store.

Check out TikTok and popular blogs for recipes and creative inspiration on baklava, charcuterie boards, and Italian Christmas cookies!