As we approach 2025, the food landscape is already showing signs of exciting new trends that are set to define the upcoming year. From baked goods and fresh produce to trending snacks and food-related activities, food trends are rapidly evolving. Here’s a curated list of the top 25 food trends that are shaping the way we eat and experience food.

The General Food Trends category showcases a wide array of top food trends from FoodTok and Foodstragram, reflecting the ever-evolving tastes and preferences of consumers. This diversity in trends highlights how consumer interests are constantly shifting, influencing not only what people choose to eat but also how the food industry responds to these changes.

In parallel, the market size of the Supermarkets & Grocery Stores industry in the US has grown 1.5% per year on average between 2018 and 2023, according to IBISWorld. One component of the grocery industry is new product innovation, and continuing to service changes in consumer preferences.

Spicy chips, known for their bold flavours and heat, are gaining momentum as they’ve become trending on social media, particularly on TikTok. Challenge videos are made to see who can handle the heat the longest, further driving engagement. With a 31.28% growth over the last four months, spicy chips are resonating with audiences, garnering an average of 90,000 likes per post on TikTok and 305,554 views on YouTube.

This includes a variety of flavour profiles:

• Korean Cuisine (tteokbokki, honey butter flavours, japchae, Korean corn dogs)
• Fusion Dishes with Indian Flavors (tandoori pizza, curry-filled hand pies, tikka masala chips)
• Vietnamese Cuisine (pho, banh mi, mi Quang)
• Filipino Cuisine (chicken adobo, tocino-style pork, lumpia, pancit)

Over 70% of U.S. counties feature an Asian restaurant (source), and while Chinese, Japanese, and Thai cuisines have long been favorites, consumers are now exploring the distinctive flavors, ingredients, and wellness potential of Southeast Asian dishes. Meanwhile, the expanding presence of Asian grocery stores in U.S. cities and suburbs is making authentic ingredients more accessible, signaling further growth for this trend.

Pre-made sauces, marinades, dips, and prepped ingredients like diced vegetables are making it easier than ever to whip up easy meals. With soaring restaurant prices, consumers are turning to high-quality frozen and prepared foods as their go-to solution. Nestlé is launching new frozen brands focused on Mexican and Asian cuisines. In 2025, the stigma around frozen and prepared foods will also be lower.

Seafood is on the rise with a 47.88% growth in the past four months. TikTok has been a major driver, with posts gaining 1.2 million likes over the median, showcasing exotic dishes from places like Thailand and Vietnam. Instagram posts also show strong engagement, with 377 likes over the median. This trend underscores the growing global interest in diverse seafood cuisines.

Popular among fitness enthusiasts who promote these beverages through personal testimonials and discount codes. This trend remains strong with YouTube videos featuring plant-based protein drinks gaining significant traction, averaging 1,382,448 views. On Instagram, these drinks also perform well, with posts receiving 483 likes above the median.

For more on beverages, read our blog on the Functional Beverages Trend.

Honey flavors are making waves in both sweet and savory food trends for 2025, working well across categories. From the indulgent crunch of Lay’s Honey Butter Chips to honey-drizzled fried chicken or roasted carrots glazed in honey chili sauce, this golden ingredient is a star player. Beyond the classic honey and mustard pairing, innovative combinations like honey lavender ice cream or honey soy marinades are captivating palates worldwide.

Mukbang, the trend of filming large amounts of food consumption with commentary and ASMR sounds, is growing with a 15.42% growth in recent months. On YouTube, mukbang videos have amassed nearly 8 million views over the median post, while Instagram posts have received 292 likes above the median. This trend continues to captivate audiences with its unique blend of entertainment and culinary exploration.

Snack plates, a creative approach to presenting after-school snacks, are becoming popular with many parents sharing their snack plate ideas on social media, using hashtags like #snackplate, #plateup, and #whatmychildeats. The focus on children's eating habits and appealing presentation continues to drive interest in this trend.

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The Specific Food Trends category delves into distinct food phenomena that have captivated social media users, from the surge in plant-based alternatives to the rising popularity of global fusion cuisines. These focused trends provide a deeper understanding of consumer behaviour, revealing the broader cultural and dietary shifts that are driving these preferences.

Paneer Tikka Masala, a popular Indian dish, is seeing steady growth in 2025. The trend has grown by 3.56% over the last four months, with numerous social media posts featuring recipes, restaurant recommendations, and personal experiences related to this flavorful dish. It continues to capture attention as more people share their culinary adventures, highlighting its ongoing popularity within global food conversations.

Wax candy, a nostalgic treat, is making a strong comeback in 2025, particularly within ASMR-style mukbang videos on social media. The trend has seen impressive growth, with a 106.57% increase over the past four months. On TikTok, wax candy content garners 114,150 likes per post, while YouTube videos featuring this candy have amassed over 8.6 million views. This surge in popularity, supported by hashtags like #waxcandy and #eatasmr, highlights wax candy's unique appeal online.

To learn more about TikTok food trends, read our blog on the top 5 TikTok food trends in 2024.

Users share their admiration for this fruit’s unique taste and characteristics across social media. This trend has seen a significant growth of 69.82% over the last four months, with YouTube videos about the Miyazaki Mango receiving 237,840 views over the median post. On Instagram, the mango is also gaining attention, with posts receiving slightly more engagement than average. The appeal of Miyazaki Mango is driving its popularity among food enthusiasts and influencers.

Recognized for their crisp texture and tangy flavour, these chips are seeing a strong comeback in food trends. With a notable 60.93% growth over the last four months, these chips are becoming increasingly popular, as social media users frequently express their love for this timeless snack. The rising demand highlights the appeal of bold, classic flavours.

Often featured in social media posts, tamarindo is paired with popular brands like Smirnoff and sodas such as Fanta or Sprite. Although its growth has plateaued over the last four months, it continues to resonate with consumers and is predicted to grow in the new year. On TikTok, tamarindo-related content is garnering attention, with 143 likes over the median post, highlighting its appeal.

Bocconcini cheese, a type of fresh mozzarella, is known for its small, round shape and soft, creamy texture. Traditionally used in Italian cuisine, bocconcini is often paired with tomatoes, basil, and olive oil in dishes like Caprese salads or melted on pizzas. In 2025, this cheese is becoming a key ingredient in food trends, with social media platforms like TikTok and YouTube showcasing its versatility and appeal. With a 24.26% growth in popularity over recent months, bocconcini is capturing the attention of food enthusiasts and is expected to continue trending throughout the year.

Battered fries, a crispy and flavorful twist on traditional fries, continue to have a strong presence in food trends, evidenced by 8,580 Google searches. Although the trend has seen a slight decline in growth over the last four months, it remains a topic of interest among food enthusiasts. Battered fries are still being discussed and enjoyed, maintaining their spot as a favoured snack with forecasted growth in the upcoming year.

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Greek bowls, a healthy, plant-based meal option, are gaining significant traction. On TikTok, posts featuring Greek bowls have received 29,100 likes above the median, highlighting their popularity among those focusing on vegan and plant-based diets. Driven by hashtags like #vegan and #healthyfood, Greek bowls are becoming a favourite choice for health-conscious consumers.

Buffalo Wings are seeing a surge in popularity in 2025, with a 97.79% growth over the past four months. Instagram is a key platform driving this trend, with posts receiving 1,958 likes over the median. Hashtags like #buffalowildwings and #smashburger are contributing to the buzz, highlighting the appeal of these spicy chicken wings. This trend reflects the growing enthusiasm for classic American comfort food on social media.

The trend is particularly strong on Instagram, where posts featuring Welch's Fruit Snacks have received 460 likes above the median. YouTube videos showcasing these snacks have also garnered a significant 34.5 million views over the median. These fruit snacks are being praised for their delicious taste and are becoming a go-to snack, especially for parents seeking healthy alternatives that their kids enjoy.

Deli meat slicers, especially modern electric models, are increasing in popularity. This trend highlights the convenience and efficiency these slicers bring to home kitchens. Over the past four months, Instagram posts featuring deli meat slicers have positively stood out, garnering 67 likes above the median. The ongoing promotion and interest in these kitchen tools suggest they remain a valuable addition to modern culinary practices.

TikTok posts featuring heirloom tomatoes have earned 15,200 likes above the median, with Instagram posts also performing well. Known for their unique taste and appearance, heirloom tomatoes are emphasized in dishes like sourdough grilled flatbread with burrata and prosciutto, making them a favourite among food enthusiasts looking for flavorful and visually appealing ingredients.

Natural wine, made with minimal intervention and organic grapes, is growing with a 30.49% growth in recent months. TikTok posts have earned 3,294 likes above the median, while YouTube videos have garnered 830,098 views over the median. Its authenticity and eco-friendly approach resonate with DIY enthusiasts and those interested in sustainable winemaking practices.

Prunes are seeing a surge in popularity, with creative uses ranging from cocktails to desserts like prune cake and tarts. On TikTok, posts featuring prunes have gained an impressive 1,206,200 likes above the median, while YouTube videos have garnered a staggering 61.9 million views over the median. This food trend highlights the versatility of prunes, as they are being embraced in both traditional and unexpected culinary applications, capturing the attention of food enthusiasts across social media platforms.

Izzio sourdough bread is gaining traction, with a 19.48% growth over the past four months. Social media users are promoting the brand's new 10-minute recipe and sharing tips on successful fermentation using an aliquot jar. On YouTube, videos about Izzio sourdough have garnered 255,874 views above the median, and Instagram posts are performing well, with 14 likes above the median. This growing interest highlights Izzio sourdough bread's appeal among home bakers and food enthusiasts looking for a simpler, yet authentic, baking experience.

For more on specialty bread, read our blog on Food Trends grocery stores need to know.

Pouilly-Fumé wine is gaining interest on social media platforms for its unique flavour. While the overall trend has seen a decline in growth, Pouilly-Fumé is thriving on Instagram, with posts receiving 1,286 likes above the median. TikTok and YouTube are also contributing to its rising popularity, with TikTok posts achieving a 3.35x boost and YouTube videos garnering 57,382 views over the median. This wine is becoming a favourite among enthusiasts who appreciate its distinctive qualities.

The term “easy recipes” is trending with a 55.06% growth in popularity. Instagram posts have gained 774 likes above the median, while TikTok posts received 128,550 likes. YouTube videos showcasing these recipes have also seen 45 million views over the median. The focus on simple, quick meals like birria tacos and patty melts is resonating with audiences looking for accessible cooking options.

The top food trends for 2025 include plant-based protein drinks, mukbang videos, snack plates, spicy chips, and the growing interest in regenerative agriculture.

Social media platforms like TikTok and Instagram drive food trends by showcasing new and exciting food ideas, influencing consumer preferences and even sparking viral food challenges.

Seafood is gaining popularity due to the global interest in diverse cuisines, particularly from regions like Thailand and Vietnam, with social media amplifying its appeal.

Plant-based protein drinks are popular among fitness enthusiasts who share their experiences on social media, leading to high engagement and a strong presence in the wellness community.

Mukbang is a trend where large quantities of food are consumed on camera with commentary and ASMR sounds. It’s trending due to its unique entertainment value and engaging format.

Snack plates and snack salads are trendy because they offer a creative and appealing way to present snacks, especially for children, making healthy eating more fun and engaging.

Spicy chips are trending due to their bold flavours and the viral challenges on social media, where users test their tolerance for heat, driving massive engagement.

Regenerative agriculture focuses on restoring ecosystems and improving soil health, making it a significant trend in sustainable food production as consumers increasingly prioritize eco-friendly practices.

The grocery industry is adapting by innovating new products that align with current food trends, catering to changing consumer preferences and the demand for sustainable options.

New food marketing trends include leveraging social media influencers, creating interactive content like viral challenges, and focusing on transparency and sustainability to resonate with increasingly conscious consumers.