Predicting product trends for marketers and merchandisers

Granularity is a platform that leverages AI to predict trends from social media and search engines.

Proud to work with innovative teams

The Problem

This is a task for the whole retail organization. From marketing to merchandising, everyone needs to be on the same page.

Marketing needs to be at the forefront of the organization. So marketers spend 2 hours a day on average looking for trends.

Merchandising needs more predictive data to cut through the noise to the signal. Guesswork isn't good enough.

Super foods trend +87% Instagram

Our Solution

finds product trends in minutes.

By processing & predicting thousands of signals with AI.

Marketing Campaign Discovery.: Uncover innovative marketing campaign ideas to propel your brand forward.
Platform Relevance Analysis.: Evaluate content relevance across different platforms to maximize engagement.
Trend Validation.: Determine the authenticity of trends to align your team’s strategy effectively.
Trend-Focused Content Creation.: Create adaptable content that evolves and grows with emerging trends.
Product Category Identification.: Identify and exploit untapped product categories to gain market advantage.

By strategically sharing content related to these trends during their ascent, brands can enhance their engagement and ride the wave of growing interest.: Boost engagement by 3x to 5x
Crafting highly engaging content that drives organic reach, diminishing the reliance on paid media and fostering significant growth in organic media engagement: Reduce CPM by 2 to 3%
Allowing teams to focus on execution rather than scrolling through social media for ideas.: Decrease research by 5 to 10 hrs/week