Decoding Trends with Data Science and AI

Granularity empowers retailers and brands to stay ahead of viral trends with an AI-powered platform that predicts social media and search trends. Granularity's work was recently featured in the Toronto Star and it is named the top supply chain startup in Toronto.

We are made of:

  • Data Scientists + Engineers
  • Certified Professional Forecasters

Backed by:

DMZMicrosoft for StartupsCreative Destruction LabAMIICommunitechSchulich School of BusinessWestern University

Our vision

Consumer demands are evolving rapidly. Yet, demand forecasting has struggled to keep up with a shift from a demand-push to a demand-pull environment.

The ability to move with consumer preferences is the competitive edge that retailers need. Over time, demand sensing needs to become the core of every brand and retailer. This requires the ability for marketing teams, planning teams and product design teams to act in tandem. They need simple tools and processes to tweak their strategies to where market excitement lives.

Granularity's vision is to enable retailers to ride consumer waves, having an array of levers to pull as new trends arise.

of consumers increased social media use to discover new products last year
Tiktok users today
1 billion
of consumers under 40 make an impulse buy based on social media every 2 weeks

Granularity in the news

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News articles

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