Granularity TeamDecoding Trends with Data Science and AI
Granularity empowers retailers and brands to stay ahead of viral trends with an AI-powered platform that predicts social media and search trends. Granularity's work was recently featured in the Toronto Star and it is named the top supply chain startup in Toronto.
We are made of:
- Data Scientists + Engineers
- Certified Professional Forecasters
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Backed by:
Our vision
Consumer demands are evolving rapidly. Yet, demand forecasting has struggled to keep up with a shift from a demand-push to a demand-pull environment.
The ability to move with consumer preferences is the competitive edge that retailers need. Over time, demand sensing needs to become the core of every brand and retailer. This requires the ability for marketing teams, planning teams and product design teams to act in tandem. They need simple tools and processes to tweak their strategies to where market excitement lives.
Granularity's vision is to enable retailers to ride consumer waves, having an array of levers to pull as new trends arise.
- of consumers increased social media use to discover new products last year
- 43%
- Tiktok users today
- 1 billion
- of consumers under 40 make an impulse buy based on social media every 2 weeks
- 41%
Granularity in the news
Interested in telling our story or need market data for your story?
Please direct media inquiries to pr@granularity.ca.
News articles
- Article
- Dog days of summer? Expect to see Halloween stuff in stores, and it's there earlier each year
- Description
- Data compiled by Granularity, a trend forecasting service that uses AI to predict future demand, supports the theory that the expansion of the Halloween season isn't simply a hunch...
- Type
- Company News
- Time
- August 2023
- Link to article
- Article
- Announcing: Granularity partnership with Western University and UXIT Lab
- Description
- Granularity, in collaboration with Dr. Umair Rehman, is spearheading a new era of trend analysis.
- Type
- Press Release
- Time
- July 2023
- Link to article
- Article
- 10 Women-Founded AI startups joining us at Collision this year
- Description
- Women are hugely underrepresented in tech, even at a founder level. With that in mind, we have compiled a list of just some of the women-founded AI companies in the Collision network.
- Type
- Company News
- Time
- June 2023
- Link to article
- Article
- Artificial intelligence could provide a solution to Canada’s supply chain troubles
- Description
- Another Canadian startup success in the AI space is Granularity, which uses data science and machine learning for demand forecasting in supply chains.
- Type
- Company News
- Time
- February 2023
- Link to article
- Article
- The future of forecasting: How Granularity uses AI and big data to bridge the industry’s supply and demand gap
- Description
- This week, we had the pleasure of chatting Tali Remennik, the Founder of Granularity, to learn more about her startup and how she’s infusing demand forecasting with AI and big data to bridge the supply and demand gap in the sector
- Type
- Company News
- Time
- June 2022
- Link to article
From the blog
Granularity Team
Granularity Team3 Lessons for Product Owners from 'Barbenheimer'
Granularity TeamWhat is a Micro Trend? and What can you do about them?
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Contact us
Connect with members of our team to learn more about Granularity and how we can help you.